Hawke’s Bay Region is an area located on the east coast of New Zealand’s North Island, famous as one of New Zealand’s representative wine-producing regions. It features vast vineyards and orchards, and thanks to its mild and dry climate throughout the year, the quality of its wines, especially red wines and Pinot Noir, is excellent. Additionally, the cities of Napier and Hastings, known for their distinctive Art Deco architecture, are located here, offering a unique blend of architectural beauty and vibrant cultural activities. Hawke’s Bay is also a region visited annually by many tourists who come to enjoy wine tours and the beautiful coastal scenery.

1. Representative Wine Producing Region of New Zealand

   Hawke's Bay is the oldest wine-producing region in New Zealand and is home to many world-class wineries. Known as the "Wine Paradise" among wine enthusiasts, it excels particularly in varieties such as Cabernet Sauvignon, Merlot, Pinot Noir, and Chardonnay. Regional winery tours are one of the most popular activities for tourists.

2. Art Deco Architectural Style

   Napier and Hastings, rebuilt after the 1931 earthquake, are famous cities featuring prominent Art Deco style buildings. Napier is one of the world's leading Art Deco cities, hosting an annual Art Deco Festival where colorful events take place against the backdrop of traditional costumes and architecture.

3. Orchards and Agricultural Hub

   The Hawke's Bay region has highly developed agriculture thanks to its fertile soil and mild climate, cultivating a variety of fruits such as apples, peaches, and pears. The fruit farms in this area supply fresh fruit throughout New Zealand, and many farms offer fruit-picking experiences.

4. Mild and Dry Climate

   Hawke's Bay is known for its mild and dry weather year-round, making it an ideal area for enjoying beaches and outdoor leisure activities. The warm sunshine makes it perfect for visitors to enjoy outdoor activities.

1. Napier

   The central city of the Hawke's Bay region, known worldwide for its Art Deco architectural style. Rebuilt in the Art Deco style after the 1931 earthquake, this city exudes a unique atmosphere, where you can admire splendid and distinctive buildings throughout the streets. Napier is a coastal city with a relaxed vibe and various tourist attractions.

2. Hastings

   A city located close to Napier, centered around agriculture and wine production. Hastings also has many Art Deco style buildings, and winery and fruit farm tours are popular. It is a vibrant city hosting various agricultural markets and art events.

3. Wairoa

   A small town located to the north, serving as the gateway to Te Urewera National Park. It is frequently visited by nature-loving travelers, who can enjoy the nearby beautiful lakes and mountainous scenery.

4. Havelock North

   A small and charming village near Hastings, with many cultural attractions such as wineries, fine restaurants, and art galleries. It features a famous spot called Te Mata Peak, popular for trekking and scenic drives.

1. Art Deco Streets

   Napier and Hastings were rebuilt in the Art Deco architectural style after the 1931 earthquake, boasting unique architectural beauty. Napier hosts an annual Art Deco Festival, where you can see Art Deco-style buildings and people dressed in traditional attire throughout the streets. You can enjoy the city's beauty through walking or cycling tours.

2. Te Mata Peak

   A 399-meter-high hill located near Havelock North, from whose summit you can enjoy panoramic views of Hawke’s Bay. It is accessible by trekking, driving, or cycling, and is famous for its beautiful sunrises and sunsets at the peak.

3. Hawke’s Bay Winery Tours

   Hawke’s Bay is one of New Zealand’s premier wine regions, with many wineries offering tours and wine tasting programs. These wineries feature beautiful vineyards along with fine dining restaurants, making it a great place to enjoy wine paired with delicious food. Famous wineries such as Mission Estate and Craggy Range are located here.

4. Cape Kidnappers

   A scenic coastal cliff located on the Hawke’s Bay coast, it is one of the world’s largest gannet colonies where you can observe wild gannets. Cape Kidnappers combines beautiful coastal cliffs and nature, making it popular for hiking and eco-tours. There is also a golf course nearby, perfect for a leisurely time.

5. Marine Parade

   A promenade located along the Napier coastline, featuring various attractions and recreational facilities along the beautiful beach. You can walk or cycle along Napier’s beach, and there are coastal parks, an aquarium, and garden facilities, making it especially popular with families.

6. National Aquarium of New Zealand

   Located in Napier, it is New Zealand’s largest aquarium, exhibiting native New Zealand marine life as well as various international marine species. It is a great attraction for families with children, offering close-up views of unique ecosystems and rare animals.

7. Wairoa River and Lake Waikaremoana

   Located along the Wairoa River, this lake is part of Te Urewera National Park and is one of New Zealand’s most beautiful trekking routes. You can enjoy trekking, kayaking, and fishing, spending peaceful time in the great outdoors.