Bay of Plenty Region is an area located on the east coast of New Zealand's North Island, known for its long beaches, mild climate, and fertile farmland. The region's name was given by British explorer Captain James Cook in 1769, and it is called the "Bay of Plenty" due to its abundant resources and diverse landscapes. Bay of Plenty has developed fruit agriculture, especially kiwi and avocado farming, and is famous for marine tourism and geothermal hot springs, making it a beloved destination for tourists.

1. Mild Climate and Abundant Agriculture

   This region is suitable for cultivating a variety of crops such as kiwifruit, avocado, and citrus fruits thanks to its mild climate year-round and fertile soil. It is especially the center of New Zealand's kiwifruit industry, producing a significant portion of the kiwifruit exported worldwide.

2. Active Marine Activities and Beach Culture

   Bay of Plenty is adjacent to the Pacific Ocean, making it a place where marine activities like surfing, fishing, and yachting are actively carried out. Its long coastline and beautiful beaches are loved by both locals and tourists, establishing it as a hub for marine sports and leisure activities.

3. Geothermal Areas and Hot Springs

   The Bay of Plenty region is one of New Zealand's famous geothermal areas, with natural hot springs distributed in several locations. The Rotorua area is particularly developed with geothermal zones and hot springs, known as a resort where visitors can enjoy hot springs in nature.

4. Center of Maori Culture

   The Bay of Plenty is a region densely populated by Maori tribes, where you can experience traditional Maori culture and arts. Rotorua is considered the heartland of Maori culture in New Zealand, offering various Maori performances and traditional experience programs.

1. Tauranga

   The largest city in the Bay of Plenty region and one of the fastest-growing cities in New Zealand. Tauranga has an economy centered around its port, and with its beaches and harbor, it offers a variety of marine sports and leisure activities.

2. Mount Maunganui

   A resort town located close to Tauranga, it is one of the most popular beaches in New Zealand. Mount Maunganui is famous for its trekking trails, and the view of the Pacific Ocean and the beach from the summit is beautiful.

3. Rotorua

   One of New Zealand’s representative tourist destinations, well known for its geothermal areas and Maori culture. In Rotorua, you can see hot springs and geothermal geysers, and visit traditional Maori villages to experience Maori culture and arts.

4. Katikati

   A small and artistic town nicknamed the “Town of Murals,” famous for the murals painted on its buildings. Katikati is an agricultural center in the Bay of Plenty, hosting produce markets and art festivals.

5. Whakatane

   A city located in the eastern Bay of Plenty, famous as one of the first places in New Zealand to see the sunrise. Whakatane is the main departure point for White Island and is a city where you can experience both nature and history.

1. Mount Maunganui

   A beach and mountain near Tauranga, where you can enjoy surfing and swimming at the beach, and take in stunning views from the trekking trails leading to the summit. Mount Maunganui is considered one of the most beautiful beaches in New Zealand.

2. White Island / Whakaari

   The most active underwater volcanic island in New Zealand, accessible via tours from Whakatane. The entire island is a geothermal zone, offering a unique tourist experience with its active volcanic crater and distinctive terrain. Recently, tours have been restricted for safety reasons, but it remains an iconic attraction.

3. Rotorua Geothermal Area

   Rotorua is a region with active geothermal activity, where you can see various hot springs and geothermal geysers. Wai-O-Tapu and Te Puia are representative geothermal tourist spots, welcoming visitors with geysers that erupt at set times daily and beautiful hot spring areas.

4. Tauranga Harbour

   Tauranga Harbour is a region bustling with yacht and boat travel, making it a great place to enjoy marine leisure and fishing. There are cafes and restaurants around the harbour, making it popular among tourists.

5. Rainbow Springs Nature Park

   A nature park located in Rotorua, where you can see various native New Zealand flora and fauna, including the iconic kiwi bird. It also features natural walking trails and valleys, making it popular among families traveling together.

6. Hell’s Gate Geothermal Park & Mud Spa

   A famous hot spring spa near Rotorua where you can relax with mud baths and mineral spas. Due to active geothermal activity, you can explore various geothermal landscapes and relieve fatigue while enjoying the hot springs and mud baths.

7. Lake Rotoiti

   A beautiful lake located near Rotorua, serving as a resort where you can enjoy canoeing, kayaking, and boat tours. Lake Rotoiti has hidden hot pools, offering a special experience of enjoying hot springs after swimming in the lake.